Somos Fanes del Bienestar Integral, a movement dedicated to promoting physical, mental, emotional and social well-being, has honoured Fruit Attraction with a special recognition for its contribution to well-being through the promotion of the fruit and vegetable industry and the promotion of healthy, sustainable and accessible eating.
The Somos Fanes del Bienestar Integral Awards, which boasts Her Majesty Queen Letizia of Spain as its Honorary President, as well as the support of the Spanish Olympic Committee, the Higher Council of Sports, the Madrid Regional Government and other institutions committed to the promotion of well-being in Spain, is celebrating its third edition this year, consolidating itself as a national benchmark in this field.
Organised by IFEMA MADRID, Fruit Attraction has been recognised as one of the industry’s main international platforms, promoting innovation, quality, sustainability and the internationalisation of fruit and vegetables, essential pillars of a balanced diet and effective health prevention. Its work not only strengthens the economy and the business fabric, but also has a direct impact on improving the population’s eating habits, promoting the consumption of fresh produce as the foundation for a healthy lifestyle.
In addition, the trade fair stands out for its capacity to generate strategic alliances, promote the exchange of knowledge and make visible initiatives based on responsible production, environmental commitment and social welfare, thus contributing to a more conscious food model aligned with the Sustainable Development Goals.
The 3rd Somos Fanes del Bienestar Integral Awards Gala, hosted in solidarity with the Luzón Foundation, is taking place on 22 April 2026 at the Ciudad del Fútbol de Las Rozas (Royal Spanish Football Federation).
Fonte: Fruit Attraction
