From 6 to 8 October, Fruit Attraction will once again convert Madrid into the world’s leading meeting point for the fruit and vegetable industry. Organised by IFEMA MADRID and FEPEX, the trade fair is already 90% booked before it opens its doors. This information was confirmed today by its director, María José Sánchez, at the presentation of the 18th edition, which was also attended by Cecilio Peregrín and Ignacio Antequera, President and Director of FEPEX, respectively, and María Naranjo, Director of the Food Industry at ICEX.
The net exhibition space allocated to date totals 72,000 m2, just 2,000 m2 short of last year’s total, and companies from 63 countriesare confirmed to be exhibiting . All in all, the forecasts for the next edition are very optimistic with participation figures of more than 2,500 companies, 80,000 m2 of fresh fruit and vegetable produce on offer and an attendance of more than 121,000 professionals from 150 countries.
Fruit Attraction 2026 will be occupying 10 halls -162,000 m2 gross space- and will maintain last year’s distribution and sectorisation to make it easier for industry professionals to visit. The odd-numbered halls -3, 5, 7 and 9-, will host the national offer, as well as Innova&Tech. The even-numbered halls -4, 6, 8, 10, 12 and 14 will be hosting the international offer with Europe, America, Africa, Asia and other companies from outside our borders, as well as the Fresh Food Logistics area , which will once again be located in hall 4. In addition, to complete the exhibition offer, most of the halls will have an Auxiliary Industry area, ensuring the representation of the sector’s entire value chain at Fruit Attraction.
On the other hand, the potato will be this year’s star product as it is considered a strategic sector due to its contribution to food safety and for maintaining a healthy diet.
The trade fair is once again promoting the Organic Tour, a specially signposted route within Fruit Attraction that will give greater visibility to companies promoting organically certified products.
In addition, Fruit Attraction will be offering a platform for international promotion and expansion with the ‘International Buyers Programme’ which, in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, will invite 700 major buyers, retail purchasing managers, importers and wholesalers from more than 50 countries to the event. The ‘Guest Importing Countries’ programme , which this year is to feature China and the United Arab Emirates, also stands out in this context.
For the third time, Fruit Attraction will be awarding the Best Stand Awards – sponsored by WAH. An award that will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original Stand; Best Designed Stand; Most Sustainable Stand and Visitor’s Favourite Stand.
Once again, Fruit Attraction is launching the Innovation Hubs Awards, which will reward the best project, product or service for the industry, always assessing the criteria of innovation, sustainability, applied technology and knowledge. As in previous years, all the entries will be exhibited in the Innovation Hub area over the three days of the fair.
Fruit Attraction will once again become the centre of knowledge in the different Forums, which will be hosting a full programme of technical seminars made up of sessions characterised by the great diversity of content, as well as the high level of the participants and speakers. It will be hosting the Avocado Congress and the Biofruit Congress, among other events.
The fair, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 6 to Thursday 8 October, from 9.30 am to 7 pm and until 5 pm on the last day.
Fonte: Fruit Attraction 2026
