Developed by experienced nursery professionals, the initiative aims to help European growers find suitable planting material while giving nurseries new opportunities to market their available stock.
Finding a specific fruit variety, rootstock or quantity of plants can be a significant challenge for professional growers across Europe.
In some cases, the inability to source the required planting material can force farmers to postpone their projects until the following planting season, leaving agricultural land unproductive for months and delaying potential returns on investment.
Meanwhile, nurseries in other European countries may have exactly the material those growers need but struggle to find suitable buyers.
Viverall (www.viverall.com) was created to bridge this gap, providing a specialized B2B platform connecting European nurseries with farmers and agricultural businesses.
A breath of fresh air for European agriculture
At a time when European farmers and nurseries face considerable economic, regulatory and commercial challenges, Viverall offers a practical solution developed by professionals from within the nursery industry.
The concept is simple: help available planting material reach the growers who need it, regardless of national borders.
By improving connections between supply and demand, the platform seeks to address two common problems: agricultural projects delayed by difficulties sourcing plants, and nursery stock that risks losing value or remaining unsold.
The goal is to prevent a lack of commercial connections from becoming a financial loss for both sides.
Built on real nursery experience
Unlike general online marketplaces, Viverall has been developed by professionals with hands-on experience in plant production and nursery operations.
Nurseries can list their available stock free of charge, while professional buyers can search for species, varieties, rootstocks, available quantities and countries of origin.
The platform focuses on woody and semi-woody agricultural plants, including stone fruit and pome fruit trees, almond trees, olive trees, walnut trees and rootstocks.
Its system protects the commercial confidentiality of supplying nurseries while combining digital accessibility with direct assistance from experienced industry professionals.
Connecting European agricultural markets
Viverall aims to help nurseries reach potential customers beyond their traditional commercial networks and make it easier for growers to find planting material across Europe. A batch of plants without a buyer in one country may represent a valuable opportunity for a farmer in another.
Fonte: Viverall
