Double-digit growth in international attendance (+12%) Neri: “Towards a strategic partnership with Growtech (Informa) in the Pre-Harvest sector”
Macfrut closes its 43rd edition by further consolidating its role as a leading international event for the global fruit and vegetable supply chain. The three-day event at the Rimini Expo Centre confirmed a solid and growing trajectory: overall visitor numbers increased, driven by a strong acceleration on the international front, with foreign buyers (from over 80 countries) and international visitors up by more than 12%.
This success reflects a distinctive format that brings together 1,400 exhibitors and a wide network of themed exhibitions and dynamic areas. The result was also made possible thanks to the synergy with institutional partners. Special thanks go to the Italian Trade Agency (ITA) for its outstanding collaboration, which significantly strengthened the presence of international markets by bringing delegations from all continents to Rimini, as well as to AICS (Italian Agency for Development Cooperation) for its commitment to promoting sustainable agriculture.
The trade fair also featured a rich programme of high-level scientific conferences covering the entire supply chain, with contributions from leading international experts. During the opening ceremony, the launch of the Macfrut–Nomisma Fruit and Vegetable Observatory was announced. The strong presence of Italian large-scale retail was another key highlight, with an even more significant participation already expected for the next edition.
The 2026 edition sets the stage for further global expansion. “For next year, we have already introduced several new features, starting with a new exhibition layout that will make the event more accessible for visitors and buyers, while enhancing its effectiveness for exhibitors,” said Patrizio Neri, President of Cesena Fiera, organiser of Macfrut. “We are also extremely pleased with the level of attendance and the growing international profile of the trade fair.”
“I can also announce,” Neri added, “that we are in the final stages of signing a strategic agreement with Informa, organiser of Growtech, the world’s leading event for the pre-harvest sector, aimed at further strengthening this segment within Macfrut.”
The next edition is already scheduled: the 44th Macfrut will take place from 20 to 22 April 2027
Fonte: Macfrut 2026
