The International Olive Council reaffirms its support for the OOWC by joining the project as an institutional partner
This strategic alliance allows both entities to work hand in hand in the dissemination of knowledge, innovation and the creation of new opportunities for the actors of the olive sector
The International Olive Oil Council (IOC), an intergovernmental organisation dedicated to the promotion and development of the olive oil industry and whose members represent 95% of the world’s olive production, has ratified its support for the Olive Oil World Congress (OOWC) and joins the project, together with the International Centre for Advanced Mediterranean Agronomic Studies (Ciheam) and the Mediterranean Diet Foundation, as an institutional sponsor.
The OOWC, held last June in Madrid with a notable participation of experts, producers, distributors and entities related to olive oil from all over the world, has proved to be an essential meeting point for this sector on an international level. Thanks to its focus on research and the exchange of knowledge, also in the business field, the Olive Oil World Congress has consolidated its role as a key event in the international calendar of the sector, which is also already setting up its inter-congress activities, which will take place throughout the year 2025.
A strategic alliance for the olive oil sector
Through this collaboration, both entities will be able to work on the global promotion of olive oil, both on the production side and on the product side, highlighting its benefits for health and the environment, and strengthening its positioning as a key product in the global diet.
For Ricardo Miguelañez, general coordinator of the OOWC, ‘thanks to this agreement, the design of new initiatives that can benefit the entire olive oil chain, from the research that is being developed today to gastronomy, an aspect that is so important for today’s society all over the world, can be carried out jointly’.
All in all, this agreement reinforces the IOC and OOWC’s commitment to sustainability, innovation and the internationalisation of the olive sector, and will benefit the sector for years to come.
Anyone interested in joining can obtain information from the OOWC Technical Secretariat by calling +34 91 721 79 29 or sending an email to [email protected].
Fonte: OOWC
