This EPRS ‘European implementation assessment’ study aims to inform the ongoing work of the European Parliament’s Committee on Agriculture and Rural Development on an own-initiative report (2025/2089(INI)) on the implementation of Regulation No 1144/2014 on the EU agricultural promotion policy. The study is composed of two parts. The first part is an introduction by EPRS’s Ex-post Evaluation Unit that provides the context, methodology and contribution of the study to parliamentary and EU policymaking and the EU’s better regulation agenda. The second part is a comprehensive study of the regulation undertaken by a team of external experts, evaluating the effectiveness, efficiency, relevance, coherence and EU added value of the policy in the EU and third markets over the period 2015-2025. It concludes that the policy should continue, with recommendations relevant in the context of the post-2027 common agricultural policy and for the better functioning of the EU agri-food promotion policy.
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O artigo foi publicado originalmente em Think Tank – Parlamento Europeu.











































