Fruit Attraction 2025, organised by IFEMA MADRID and FEPEX, closed its 17th edition with record-breaking participation levels, registering the attendance of 121,137 trade visitors from 152 countries, representing an increase of 3% in the number of attendees and an increase of 5% in the representation of countries compared to the previous edition.
Of the total number of visitors, 49% were international, 7% more than in 2024, reflecting the growing professional and global nature of the event. Spain had a strong presence, with Andalusia, Valencia, Murcia and Catalonia as the main participating regions, while international professionals came from Europe, mainly from Italy, France, the Netherlands and the United Kingdom, as well as from other parts of the world such as Peru, Chile, Brazil and South Africa.
The trade fair also registered historic figures, with 2,485 exhibiting companies from 64 countries occupying 78,212 net square metres, representing an 11% increase in exhibition space and a 13% increase in the number of exhibitors compared to 2024.
Fruit Attraction also provided a platform for international promotion and expansion with the ‘International Buyers Programme’, held in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, which attracted 600 major buyers, retail purchasing managers, importers and wholesalers from 58 countries to Madrid. In this context, the ‘Guest Importing Countries’ programme also stands out, this year being the turn of Malaysia and Mexico.
The programme of technical conferences and congresses, together with Factoría Chef by #alimentosdespaña, bought together more than 3,200 attendees in a total of 95 sessions, which addressed the main trends in innovation, sustainability, logistics and fruit and vegetable technology.
The tomato was this year’s Star Product, chosen for its culinary, nutritional and cultural value, and for representing the excellence and sustainability of national fruit and vegetable production. Over the course of the trade fair, tribute was paid to the sector with the Tomato Attraction Forum, showcooking at Factoría Chef, tasting sessions and the installation of a greenhouse garden in the Plaza #alimentosdespaña. In addition, the Tomato 2025 Awards recognised the innovation, promotion and trajectory of the industry’s star feature (More information here).
Fruit Attraction was also the setting for numerous industry meetings, including the Joint Fruit and Vegetable Committee of France, Italy, Spain and Portugal, with the participation of representatives from the growers’ and traders’ associations of the four countries together with government officials. The meeting, which is held every four years in Spain, analysed the conclusions and demands of the product contact groups held in 2025 (tomato, strawberry, garlic, peach and nectarine, apple and pear, citrus, table grape, ready-to-eat range and plant protection products), as well as the proposals for the next Common Agricultural Policy (CAP).
With regard to innovation, the Innovation Hub Awards recognised the most outstanding products and services in the industry from a total of 50 entries and nine finalists. The Fresh Produce award went to IRTA – Institut de Recerca i Tecnologia Agroalimentàries; in the F&V Industry category, the winner was Edencore; and in Sustainability and Commitment Actions, the award went to Pallet Sure.
The Best Stand Awards were also presented at Fruits Attraction 2025, held in collaboration with WAH, they recognise exhibitors who excel in innovation, design, sustainability and originality. BayWa Global Produce received the award in the Sustainability category, Fontestad won the award for Best Design and BCC – Grupo Cajamar was recognised as the Most Original Stand Space. Finally, in the People’s Choice category, selected from more than 6,000 votes, the award-winners were Moguer Cuna de Platero, in Fresh Produce, Veganic, in Auxiliary Industry, Ontime Corporate Union, in Fresh Food Logistics, and Hispatec Agrointeligencia, in Innova & Tech.
At the event, the 15th APAE Journalism Awards and the Fruit Attraction Journalism Award were also presented, which on this occasion went to the magazine Fructidor.
Fruit Attraction 2025 was once again supported by the Ministry of Agriculture, Fisheries and Food at its opening ceremony, which was presided over by Minister Luis Planas.
As in previous years, the trade fair promoted the collection of fruit and vegetables for the Madrid Food Bank, gathering a total of 53,412 kilos, 6% more than in 2024, reinforcing the sector’s commitment to sustainability and solidarity.
The hosting of Fruit Attraction 2025 generated an estimated economic impact in Madrid of 407 million euros and contributed to the maintenance of 3,066 jobs, consolidating Fruit Attraction, and IFEMA MADRID, as a key economic and social engine for the region.
Organised by IFEMA MADRID and FEPEX, Fruit Attraction 2026 took place from 6 to 8 October at the trade fair centre.
Fonte: Fruit Attraction 2025
