New entity expands the reach of World Without Cows documentary and supports additional science-based agricultural storytelling and advocacy initiatives
Alltech, a global leader in animal nutrition and crop science, has launched Planet of Plenty, LLC, a new business entity dedicated to science-led storytelling, advocacy and educational initiatives that amplify agriculture’s vital role in creating a sustainable future.
This initiative builds on Alltech’s vision of Working Together for a Planet of Plenty®, which unites the agri-food community in creating a world where agriculture thrives, nutritious food is abundant and accessible, and our planet’s natural resources are replenished for generations to come.
While most families had ties to agriculture just two generations ago, many people today lack firsthand exposure to how the world’s food is produced. This disconnect can lead to misconceptions and oversimplified narratives about agriculture’s environmental impact, the role of farmers in creating climate solutions, and the complexity of feeding a growing population while protecting natural resources.
Through powerful storytelling, advocacy and educational initiatives, Planet of Plenty LLC aims to bridge that gap.
“Through Planet of Plenty LLC, we can take viewers on a global journey — into fields, research labs and farming communities — where they will see firsthand the intricate relationship between agriculture, the environment and food and economic security,” said Dr. Mark Lyons, president and CEO of Alltech.
Planet of Plenty LLC will serve as a collaborative hub where those within the agri-food community and beyond can:
- Promote science-based storytelling
- Advocate for the world’s agri-food producers
- Support educational initiatives
- Broaden the conversation about agriculture’s role in shaping a more sustainable future
Planet of Plenty LLC’s flagship project is World Without Cows, a feature-length documentary that amplifies the diverse perspectives of researchers studying methane emissions, farmers implementing regenerative practices, experts tackling the challenge of nourishing a growing population, and people in rural communities who rely on cows for their livelihoods. Co-created by two award-winning journalists who now work at Alltech, World Without Cows takes viewers on a global journey to foster a deeper understanding of everything cows contribute — and what the world might look like without them.
Over the past six months, World Without Cows has been screened at film festivals and events worldwide, sparking a broader discussion about the essential role of agriculture in sustainability, food security and the global economy.
Through collaboration with Alltech’s in-house media team and extensive global network, Planet of Plenty LLC will continue to create visually compelling, deeply informative content that accurately portrays modern agriculture’s complexities and opportunities — using science-based insights and storytelling to engage with audiences, just as World Without Cows has done around the world.
As interest in World Without Cows grows, this initiative offers supporters a mechanism to strengthen the documentary’s impact by opening doors to new audiences. Financial contributions to Planet of Plenty LLC will directly fund efforts to expand the documentary’s reach — and will also support additional science-based storytelling and advocacy initiatives that keep the conversation going.
“Agriculture’s most powerful stories are told by those on the frontlines,” Dr. Mark Lyons said. “Driving meaningful change begins with awareness, understanding and broader conversations, which Planet of Plenty LLC will endeavor to cultivate.”
To learn more about World Without Cows and how to contribute to Planet of Plenty LLC, visit worldwithoutcows.com/contribute.
Fonte: Alltech
